Production Orientation of KVK Adopted Farmers: The Socio-Ecological Estimation and Interpretation

Krishi Vigyan Kendra was established initially to impart training to the different stakeholders of the farming community as a method of technology delivery system. As the time passed by this grass root institution has undergone a tremendous change, starting from technology generation, testing, verification and ultimately onwards transmission to the end users for the enhancement of the productivity in particular and for the overall socio- economic development of the rural people in general with its mandated programmes. The work was conducted with 10 independent variables and one dependent variable-.i.e. Production orientation (y). Purposive as well as simple random techniques were adopted for the study. Among 50 adopted KVK farmers of the selected villages only 22 adopted farmers have been randomly selected and more 22 non adopted farmers and thus altogether 44 farmers have been randomly selected for the study. The results revealed that adoption of improved and newer technology requires decision by farmers, and scientific orientation is a degree to which respondents can orient to the use of scientific methods in relation to adoption behavior. It is an important psychological factor in decision making process. It is concluded that people with progressive attitude will always try to involve themselves in all activities through which more annual income can be achieved and education plays a vital role for adoption process. Training plays important role for improvement of KVK. In the last phase of stepwise regression analysis it is seen that mechanization in family has got some functional impact on production orientation. Mechanization in family determines the adoption of new technology which increases farm production. So it is clear that KVK is an institutional project of ICAR to demonstrate the application of science and technology input of agricultural research and education in the farmers field in the rural areas.